Responsible
for data preparation, data analysis, campaign execution, report building, etc.
Work with
other staff members to satisfy agency clients database marketing needs
Develop,
maintain, and monitor various system applications to ensure capability,
functionality and accuracy of information reported through both interpretation
and analysis
Analyze,
recommend, and initiates new technological or business solutions to meet the
needs of the client
Responsible
for understanding campaign objectives, targeting, segmentation and
optimization.
Setting up
test and control groups for Channel, audience, offer, messaging tests and
reading results.
Specific Responsibilities:
Gathering
of segmentation/targeting campaign requirements and development and
implementation of segmentation within campaign management tool.
Handle data
preparation and data analysis portions of various projects
Coordinate
data feeds and updates
Perform
data transformations, hygiene, and QA
Prepare
functional specifications for set up of systems and processes
Prepare
written analysis and to present findings to internal and external clients
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