The Sr. Marketing Manager is Icertis’ executive responsible for achieving our ambitious goals in the Enterprise market segments for our Cloud Office 365, Windows Azure services and solutions. This position is responsible for the development and implementation of the corporate marketing strategic plan, and the development and attainment of specific marketing goals relative to advances in market share, demand creation and generation, advertising and campaigns, pre-sales and sales support, partnering and alliances, product/services offerings mix, and profitability.

Key Responsibilities

This position will lead and drive all of the Company’s initiatives in the marketing department, including Marketing Operations, Branding, Public Relations, Media, Pre-Sales and Sales Management Support, Customer Service, New Account Acquisition, Business Development, Partnership Marketing, Strategic Relationships, Commercial and Retail Marketing. This position will manage the corporate marketing departments which is also responsible for internal as well as external communication.

 

• Must show proven past performance aligning with the sales organization and building customer and employee facing marketing collateral for digital as well as conventional media

• Expertise in event marketing from larger trade shows to smaller, targeted events

• Website optimization including SEO online tracking and analytics and other traffic driving programs.

• An in-depth understanding of brand architecture and brand management disciplines

• Track record of thriving in fast paced and cross-functional business environments, and of over-delivering against stretch targets

• Experience with sales and marketing budgets, P&L, and forecasting required

• Excellent analytical skills, with great attention to detail

• Ability to work effectively across functions, with minimal direction (self-starter)

• Outstanding verbal and written skills, with the ability to present data and conclusions in an organized, concise manner at all levels throughout company

• Must be comfortable within a high-paced, competitive environment

• Strong business person who thinks about issues from a business perspective; brings strong business and financial acumen to the role and uses this to complement his/her functional depth

Preferred

• Knowledge and keen interest in Cloud Computing technologies (such as Office 365, Windows Azure) and related industry trends

• Knowledge of Microsoft tools and technologies, partner model and ecosystem

• Various enterprise cloud adoption trends in markets such as USA, UK and India